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With the recent landing of the fibre optic cable, the number of Kenyans who have access to the internet is set to increase as the cost of internet access is set to go down drastically. With this in mind it is interesting to see the web visiting trends of Kenyans. Using alexa.com’s Kenya top hundred website’s list as at the beginning of the month of August, 2009, mteja.com categorized the websites into thirteen major groups and tallied the number of sites in each group. We begin with government sites. Only the Kenya Revenue Authority (KRA) website revenue.go.ke made it to the list mainly because of the number of Kenyan citizens seeking to comply with the taxman and the fact that most of KRA services are available online.
The news, entertainment and media sites were the most visited sites having 26 from the top one hundred sites. The local sites did as well as the international ones sharing the available spots on a 50-50 basis. Some of the local sites included nation.co.ke, eastandard.net, the capitalfm.co.ke and the kbc.co.ke while the international websites in this category included bbc.co.uk, cnn.com, nytimes.com, goal.com, reuters.com.
The search engines came next with 13 of the 100 websites. Though most of the traffic ended up with google.com and its localized country specific TLD sites like google.co.ke, google.fr, google.in, and google.br other search engines like yahoo, bing and windows live also got their fair share.
File sharing sites also constituted 13% of the top 100 sites. Here, the local sites performed poorly with no site making it into the top 100 while the international ones took centre stage. They included: youtube.com, flickr.com, mediafire.com and rapidshare.com among others.
Corporate sites came closely behind with 12% of the 100 top sites. This was a group where there was also an almost equal share between the local and international sites. safaricom.co.ke, yu.co.ke , accesskenya.com were the local corporations leading the pack while the international ones included microsoft.com., hp.com and adobe.com. The traffic for these sites was mainly generated by the consumers seeking to get customer support information and downloads from the websites.
Social networking sites and blogging sites were ten (10). Sites like facebook.com, myspace.com, twitter.com, tagged.com, blogger.com and wordpress.com, all international sites represented this category with no local site making it to the top 100 sites.
Information sites and encyclopedias followed closely with 8% representation. Two of them being Kenyan sites i.e. Kenya Information Center site (kenic.or.ke) and rich.co.ke. The international sites in this category included wikipedia.com, wikihow.com and answers.com among others.
Job recruitment sites took a mere 3%, only the local sites were represented in this group with only three entries that were: kenyanjobs.blogspot.com, brightermonday.com and bestjobskenya.com.
Tours and travel sites numbered 4 out of 100. The local sites here dominated with three sites being: kenyaonetours.com, intokenya.com, and malaikaecotourism.com. The only regional entry was megatraveloffers.com.
Academic institutions’ websites took a merger 2% both sites being local namely jkuat.ac.ke and usiu.ac.ke.
3 were Online shopping and reviews sites, all were international sites being, amazon.com, tradercarview.com and cnet.com.
In the sports clubs section, there was 1 site which was manutd.com signifying the huge support base the club has among internet users in Kenya.
Kenyans were not lacking in vices as the remaining 4% was scooped by pornographic sites.
Indeed those were interesting findings on the website visiting trends of Kenyans.
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